Tremenda Sal & Dulce had already been open for a year us and had accomplished a good level of success when they approached. But they felt their brand did not reflect the restaurant’s concept. The task was to re-brand the restaurant and give it a fresh, contemporary and elegant look while keeping the “soul” of the brand: the icon on the top of the logo. We gave the brand a full refresh, and aside from the new logo, we came up with a refined color pallet, new typographic treatment, photography art direction and a custom corporate pattern to help create brand equity and define the
brand’s voice.


The project included packaging, uniforms, signage and print collateral, social media campaigns and a website.


As Tremenda expands, currently to three locations, we have developed and managed the Restaurant design direction keeping a coherent in-store look and feel that speaks to their audience and is representative of the brand's values.



81 Prospect Street. New York, New York 11201

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