When Saporita approached us to create their brand identity, they wanted something that was far from the stereotypical Italian restaurant brands that are found around London. We proposed a minimalist but colorful brand identity that feels modern and contemporary. When creating their assets, we developed a system that responded to their specific needs: having a small shop in central London and with their product being “Street Food”, their business had a “take out” model that we needed resolve coherently in the identity. We created a flexible and easy to use brand that adapts to their evolving food offer, and can be easily used in multiple packaging formats whilst being memorable and consistent with the Saporita brand.
Project included Exterior Signage, Interior Graphics, Custom Menu board, Printed Collateral, Packaging and uniforms.
81 Prospect Street. New York, New York 11201
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