We were approached to brand the Museum Store Sunday, an initiative to encourage the general public to contribute to the preservation and up keeping of Cultural institutions nationwide by shopping at museum stores. Our strategy was to create a brand that would invite everyone to contribute, but not by merely shopping, we wanted pride to be the “pay-off”.


Inspired by history’s legendary art patrons and the prestige associated with Patronage through the years, we created the tagline “Be A Patron”. An open invitation for everyone to become one and enjoy the pride that comes with committing to the preservation of culture. A brand that democratizes patronage by giving the general public the responsibility and a straight forward opportunity to preserve our heritage.



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