Re-branding of the Museum Store Association, a non-profit that is the maximum resource in the USA for all museum stores and nonprofit
retailers nationwide.


MSA was undergoing an internal transformation, focused on redefining the organization, communications and messaging. They came to us for solutions and guidance in how to reinvent themselves and communicate their values effectively. The result is a compelling contemporary and flexible identity that redefined MSA graphically and conceptually by restructuring the services they provide in to three main pillars to allow them to filter their messaging and communicate their value clearly to their members.



81 Prospect Street. New York, New York 11201

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